CRAIG T. INGRAM
The keynote your audience won’t forget.
Book a CallFree 15-minute call to understand your event. No pitch, no commitment.
Twenty-five years launching medical technology · IAOTP Advisor of the Year 2024 · MedTech Malta panelist
The Operator Behind the Keynote
Not a motivational speaker. Something far more useful.
Craig T. Ingram started selling medical devices while still at university and built a distribution company doing it. Almost a decade at Ethicon, a surgical division of Johnson & Johnson, was followed by commercial leadership at venture-backed startups including SurgRx, acquired by Johnson & Johnson; Patton Surgical, acquired by Stryker Endoscopy; and Microline Surgical, acquired by Hoya.
He has been advising medical technology CEOs since 2007, was named IAOTP MedTech & HealthTech Advisor of the Year in 2024, and sat on the Choosing Your Expert Partners panel at MedTech Malta. On stage that becomes a talk built from things that actually happened — including the launches that did not work.
- 25+
- Years in medical technology
- 2007
- Advising CEOs since
- 3
- Companies he helped build, then acquired
- 2024
- IAOTP Advisor of the Year
Four Keynotes. One Framework.
Each one is rebuilt around your audience on a pre-event call.
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The 70% Club
Why great products lose, and what the survivors do differently.
- Why clearance and a strong product guarantee nothing
- The warning signs a launch is drifting, six months before revenue shows it
- What separates the companies that get acquired from the ones that run out of runway
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Breaking Into New Markets
The front door is locked. Somebody built a side entrance.
- How to find the door that is not contracted shut
- Building demand upstream of the person who signs
- Why hiring for skill set beats hiring for industry background
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A Sales Problem Is Not Always a Sales Problem
Stop pushing the team harder. Go find the actual constraint.
- The ten components every commercial system runs on
- How to tell a symptom from a cause
- A triage order for fixing them that will not blow the budget
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Choosing Your Expert Partners
The MedTech Malta panel, as a full session.
- What a genuinely useful partner does in the first ninety days
- The questions founders forget to ask before signing
- Keeping control of the commercial strategy while taking the help
Choose Your Format
Three ways to put Craig on the agenda, from one session to the whole day.
- Main stage
The Keynote
The signature session, customized to your event.
- 45–60 minute keynote
- Customized to your theme and audience
- Pre-event planning call
- Q&A if the agenda allows
- Digital recap for attendees
- Most booked Main stage & breakout
Keynote + Workshop
The talk, then the working session for the people who have to act on it.
- Everything in The Keynote
- 90-minute hands-on workshop
- Team exercise, run live
- Signed copies for attendees
- Post-event highlight clips
- Follow-up check-in 30 days later
- Whole program
The Full Day
Craig for the entire event, front to back.
- Everything in Keynote + Workshop
- Emcee or host for the full program
- Executive roundtable or fireside
- VIP meet & greet
- Photo opportunities with attendees
- Custom promotional video for your marketing
All bookings are customized. Pricing depends on event size, location, format and travel — you will get an all-in number in writing, not a range.
Three Steps From Inquiry to Event Day
No back-and-forth, no mystery pricing.
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Share event details
Two minutes on the form: date, city, audience, and what you need the session to do.
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Receive a proposal
A written proposal with format options and all-in pricing, back to you within one business day.
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Lock in the date
Contract, deposit, and a pre-event call to build the session around your theme.
25 Years Behind the Product Launch
The companies behind the stories he tells on stage.
- Johnson & Johnson
- Ethicon
- SurgRx
- Patton Surgical
- Microline Surgical
- Starion Instruments
- Minerva Surgical
- Vivify Health
- Avel eCare
- Medela
- Suture Ease
- Soleva Pharma
- Access Medical
- Dimer UV
- EnSite Vascular
- Symphera
Rendered as text marks — swap for approved logo files before launch.
What People Are Saying
They came for the launch stories. They left with a method.
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I first heard Craig speak at a MedTech conference, speaking words which instantly resonated with me. His insights weren’t just words; they were hard-earned truths from someone who’s seen it all, from triumphs to pitfalls, across countless organizations. He tells you what you need to hear, not what you may want to hear, delivering astute advice backed by clear, logical professional reasoning.
Dr Stephen Smith Regulatory & Quality Consultant, FCQI, Fellow of TOPRA, Elevate MedTech
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Craig came to Vivify Health and had an immediate impact with his work ethic and enthusiasm. I was really impressed with his outside-the-box thinking. The best part was the effect his efforts had on his fellow sales people — the entire team started thinking and sharing new ideas. If you are looking to reenergize your team this guy would be a great person to bring in.
Michael E. Banesse Vice President of Commercial Sales, BETTRAI
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I have had the pleasure of working with Craig on several projects and presentations at Minerva Surgical. Craig’s positive energy, loyalty to his organization and people, and his passion for sales are second to none. Thank you for your consistent willingness to step in and help, and your contagious enthusiasm.
Stacie Hootkin Medical Device Sales Leader, Minerva Surgical
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Most of the medtech world has a very basic understanding of what constitutes commercialisation. Craig has literally written the book on this approach to solid and serious, long-term strategic medtech commercialisation. If you want long-term and sustainable commercialisation of a MedTech device, then you should reach out to Craig.
Steve Bell Non-Executive Director, Board Advisor & Investor, Surgical Robotics & MedTech
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Craig is loyal, honest, and a true disruptor. You can always count on him to speak his mind, challenge the status quo, and work with you to come up with new ideas and strategies — all while maintaining a high level of integrity and collaborative spirit. I recommend Craig to those who are not afraid to do things differently.
Melanie Huen Business Development & Channel Partnerships, Hello Heart
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A consultant, mentor, leader and experienced sales representative. Craig takes the hands-on approach to work with your team and dives deep into the technical aspects of the products. I would highly recommend him.
Joel Russo Director of Sales (former), Microline Surgical, Inc.
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Craig was my sales trainer and consultant. His leadership and guidance allowed me to grow both personally and professionally. I will be forever grateful.
Larry Anderson, Jr. Vice President — Commercial & Strategic Initiatives, BG Medical
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Craig is an outstanding sales professional and a great person. He is an over-achiever, detail oriented, and has excellent interpersonal skills. I would highly recommend Craig and would love to hire him again.
David Renzi Senior Vice President, Sales, Pulmonx Corporation
Book Your Discovery Call
Your best event starts with one conversation.
Fifteen minutes, free, no pitch. Craig asks about your audience and your agenda, tells you honestly whether he is the right fit, and if he is not he will usually point you at someone who is.