Placeholder photograph of Craig T. Ingram on stage

CRAIG T. INGRAM

Speaking

Twenty-five years launching medical technology.

The pattern underneath every launch.

25+
Years in MedTech
2007
Advising CEOs since
3
Companies acquired
2024
Advisor of the Year

In Motion

Speaker Reel

Four minutes of stage footage. Present, specific, and comfortable being the one who says the uncomfortable thing — which is most of why rooms remember it.

The Record

Twenty-five years, and the receipts

Craig speaks from a career spent launching medical technology rather than from a career spent speaking about it.

25+
Years in medical technology
2007
Advising CEOs since
3
Companies he helped build, then acquired
2024
IAOTP Advisor of the Year

Recognition

  • IAOTP Top MedTech & HealthTech Advisor of the Year, 2024
  • Certified for inclusion by Marquis Who’s Who of America
  • MBA International Management; BA Marketing; AS Bioelectric Technology & Molecular Cell Physiology
  • Author of the forthcoming book, The Bridge Strategy Blueprint
  • Commercialisation strategist on the Elevate MedTech advisory team

Recent stages

  • Panelist MedTech Malta 2024 Choosing Your Expert Partners for Startup Growth
  • Featured guest MDC Podcast Commercialize Your Medtech — the ten components, episode 15
  • Featured guest SaaS Fuel Expert Series Breaking Into New Markets

The Craft of Twenty-Five Years

Four signature keynotes

Each one is rebuilt around your sector on a pre-event call. The frameworks stay; the examples become yours.

  1. The session The 70% Club

    01 Market Reality

    The 70% Club

    “Why great products lose, and what the survivors do differently.”

    Craig opens with the number nobody in the room wants to be part of. Using two decades of launches — the ones that worked and the ones that did not — he shows why the best technology in the category regularly loses to the second-best, and what the winners were doing while everyone else was building.

    What audiences learn

    • Why clearance and a strong product guarantee nothing
    • The warning signs a launch is drifting, six months before revenue shows it
    • What separates the companies that get acquired from the ones that run out of runway

    Formats available

    • Keynote: 45–60 min
    • Breakout: up to 90 min
    • Board session: 60 min

    Also known as

    • Why Great Products Lose
    • The Commercialization Gap
  2. The session Breaking Into New Markets

    02 Growth Strategy

    Breaking Into New Markets

    “The front door is locked. Somebody built a side entrance.”

    The talk Craig has given on the SaaS Fuel Expert Series, expanded for the stage. Entrenched competitors, bundled contracts and buyers with no reason to switch — and the uncommon routes around all three, told through markets he has actually opened.

    What audiences learn

    • How to find the door that is not contracted shut
    • Building demand upstream of the person who signs
    • Why hiring for skill set beats hiring for industry background

    Formats available

    • Keynote: 45–60 min
    • Workshop: up to 3 hours
    • Sales kickoff: half day

    Also known as

    • The Side Entrance
    • Growth Without Permission
  3. The session A Sales Problem Is Not Always a Sales Problem

    03 Diagnosis

    A Sales Problem Is Not Always a Sales Problem

    “Stop pushing the team harder. Go find the actual constraint.”

    Ten things have to work for a product to get adopted, and sales is only one of them. Craig walks the room through the whole system, then has them locate their own constraint in real time. The session most likely to produce an uncomfortable silence, then a very good conversation.

    What audiences learn

    • The ten components every commercial system runs on
    • How to tell a symptom from a cause
    • A triage order for fixing them that will not blow the budget

    Formats available

    • Keynote: 45–60 min
    • Working session: 90 min
    • Leadership offsite: half day

    Also known as

    • The Ten Components
    • Find the Real Constraint
  4. The session Choosing Your Expert Partners

    04 Founders

    Choosing Your Expert Partners

    “The MedTech Malta panel, as a full session.”

    Built out from the panel Craig sat on at MedTech Malta 2024. Which partners actually accelerate a startup, which ones quietly cost you a year, and how a founder with no leverage should run the conversation. Aimed squarely at accelerators, incubators and investor summits.

    What audiences learn

    • What a genuinely useful partner does in the first ninety days
    • The questions founders forget to ask before signing
    • Keeping control of the commercial strategy while taking the help

    Formats available

    • Keynote: 45 min
    • Panel or fireside: any length
    • Accelerator cohort: 2 hours

    Also known as

    • Partners That Accelerate
    • The MedTech Malta Session

Every topic is tailored. Craig reads the room — and the industry — before he takes the stage.

Discuss Your Event
Placeholder photograph of an audience at one of Craig’s sessions

Twenty-five years

The same question at the end of every session: so where do we actually start?

Voices from the Room

The people whose words matter most are the ones who have watched Craig work — on a stage, in a boardroom, or alongside their own team.

  • I first heard Craig speak at a MedTech conference, speaking words which instantly resonated with me. His insights weren’t just words; they were hard-earned truths from someone who’s seen it all, from triumphs to pitfalls, across countless organizations. He tells you what you need to hear, not what you may want to hear, delivering astute advice backed by clear, logical professional reasoning.

    Dr Stephen Smith Regulatory & Quality Consultant, FCQI, Fellow of TOPRA, Elevate MedTech

  • Craig came to Vivify Health and had an immediate impact with his work ethic and enthusiasm. I was really impressed with his outside-the-box thinking. The best part was the effect his efforts had on his fellow sales people — the entire team started thinking and sharing new ideas. If you are looking to reenergize your team this guy would be a great person to bring in.

    Michael E. Banesse Vice President of Commercial Sales, BETTRAI

  • I have had the pleasure of working with Craig on several projects and presentations at Minerva Surgical. Craig’s positive energy, loyalty to his organization and people, and his passion for sales are second to none. Thank you for your consistent willingness to step in and help, and your contagious enthusiasm.

    Stacie Hootkin Medical Device Sales Leader, Minerva Surgical

  • Most of the medtech world has a very basic understanding of what constitutes commercialisation. Craig has literally written the book on this approach to solid and serious, long-term strategic medtech commercialisation. If you want long-term and sustainable commercialisation of a MedTech device, then you should reach out to Craig.

    Steve Bell Non-Executive Director, Board Advisor & Investor, Surgical Robotics & MedTech

  • Craig is loyal, honest, and a true disruptor. You can always count on him to speak his mind, challenge the status quo, and work with you to come up with new ideas and strategies — all while maintaining a high level of integrity and collaborative spirit. I recommend Craig to those who are not afraid to do things differently.

    Melanie Huen Business Development & Channel Partnerships, Hello Heart

  • A consultant, mentor, leader and experienced sales representative. Craig takes the hands-on approach to work with your team and dives deep into the technical aspects of the products. I would highly recommend him.

    Joel Russo Director of Sales (former), Microline Surgical, Inc.

  • Craig was my sales trainer and consultant. His leadership and guidance allowed me to grow both personally and professionally. I will be forever grateful.

    Larry Anderson, Jr. Vice President — Commercial & Strategic Initiatives, BG Medical

  • Craig is an outstanding sales professional and a great person. He is an over-achiever, detail oriented, and has excellent interpersonal skills. I would highly recommend Craig and would love to hire him again.

    David Renzi Senior Vice President, Sales, Pulmonx Corporation

Who books him

The rooms he is asked back to

Twenty-five years inside medical technology means Craig has usually sat on the same side of the table as the audience.

  • 01

    MedTech & HealthTech conferences

    Main-stage and breakout sessions for device, diagnostics and digital health audiences — the rooms he has spent twenty-five years in.

  • 02

    Accelerators & investor summits

    Founder cohorts and portfolio days, where the session has to be useful the same week. Built out from his MedTech Malta panel.

  • 03

    Sales kickoffs & commercial teams

    Field teams and commercial leadership who need a method rather than a motivational hour.

  • 04

    Associations & universities

    Professional-readiness and industry programs, from association meetings to graduate business schools.

A career spent inside these companies

  • Johnson & Johnson
  • Ethicon
  • SurgRx
  • Patton Surgical
  • Microline Surgical
  • Starion Instruments
  • Minerva Surgical
  • Vivify Health
  • Avel eCare
  • Medela
  • Suture Ease
  • Soleva Pharma
  • Access Medical
  • Dimer UV
  • EnSite Vascular
  • Symphera

Rendered as text marks — swap for approved logo files before launch.

Built around your event

Can Craig speak on your theme?

Usually, yes — and the answer starts with him studying your field before he writes a word of the session.

What kinds of events does Craig speak at?

MedTech and HealthTech conferences, startup accelerators and incubators, sales kickoffs, investor summits, association meetings and university programs. Anywhere the room is trying to turn technology into revenue.

How long is a typical keynote?

Forty-five to sixty minutes, with fifteen minutes of Q&A if the agenda allows. The workshop format runs ninety minutes, and he is comfortable on a panel of any length.

Does he travel internationally?

Yes. Craig is based between Austin, Rome and Malta, and has presented on both sides of the Atlantic — most recently on the MedTech Malta 2024 panel. European dates are straightforward.

How far in advance should we book?

Three to six months is comfortable. Shorter runways happen and are often workable — send the date and you will hear straight away whether it is open.

What do you need from us to quote?

Date, city, venue type, audience size, who is in the room and the outcome you want from the session. That is enough for a firm all-in number.

Can the talk be customized to our theme?

Always. Every booking includes a pre-event call, and the examples, framing and language are rebuilt around your sector and your conference theme.

Placeholder portrait of Craig T. Ingram

Ready to book

Ten people or a thousand

The preparation does not change with the size of the room. Send the date and the audience, and you will have availability and all-in pricing in writing within one business day.

For bureaus and event planners: fee schedule, tech rider and speaker packet available on request.

Uncommon people produce uncommon results.