Keynote Speaker · Healthcare & MedTech Commercialization
The best product rarely wins. The best commercialized one does.
Craig T. Ingram has spent twenty-five years taking medical technology from clearance to adoption. He gives healthcare and MedTech audiences the commercial thinking, and the practical playbook, that turns innovation into revenue.
- IAOTP Advisor of the Year 2024
- MedTech Malta 2024
- 3 companies built, then acquired
The impact I deliver
Audiences leave thinking differently, and working differently.
Not an hour of motivation that fades by Friday. A sharper way to see commercialization, the frameworks behind it, and something concrete to do next.
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Think differently
About what commercialization actually is.
- Clearance is the starting line, not the finish
- Commercialization is an ecosystem, not a straight line
- A sales problem is rarely only a sales problem
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Learn
How products really get adopted.
- The ten support beams every launch stands on
- The five stages from awareness to retention
- How hospital buyers and value committees decide
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Put into practice
Before the next quarter starts.
- Locate their own commercial constraint, in the room
- A triage order for fixing gaps without blowing the budget
- One operating rule the team can act on Monday
- Market Reality
The 70% Club
Why great products lose, and what the survivors do differently.
- Audience
- MedTech and HealthTech conferences, executive teams, investor summits
- Central message
- Regulatory clearance is the starting line. Adoption is a separate race, and it is won on commercial strategy.
- Business relevance
- Shortens the gap between clearance and revenue, and protects the runway it takes to get there.
- Keynote: 45–60 min
- Breakout: up to 90 min
- Board session: 60 min
- Growth Strategy
Breaking Into New Markets
The front door is locked. Somebody built a side entrance.
- Audience
- Sales kickoffs, commercial leadership, growth-stage companies
- Central message
- When the front door to a market is contracted shut, the winners find the uncommon way in.
- Business relevance
- Opens accounts and markets that look closed, without simply adding headcount.
- Keynote: 45–60 min
- Workshop: up to 3 hours
- Sales kickoff: half day
- Diagnosis
A Sales Problem Is Not Always a Sales Problem
Stop pushing the team harder. Go find the actual constraint.
- Audience
- Leadership offsites, boards, cross-functional commercial teams
- Central message
- Revenue stalls where the commercial system is weakest, and that is rarely the sales team.
- Business relevance
- Points budget and effort at the real constraint instead of the loudest symptom.
- Keynote: 45–60 min
- Working session: 90 min
- Leadership offsite: half day
- Founders
Choosing Your Expert Partners
The MedTech Malta panel, as a full session.
- Audience
- Accelerators, incubators, founder cohorts, investor days
- Central message
- The right partners buy a startup time. The wrong ones quietly spend it.
- Business relevance
- Helps founders choose and manage partners that accelerate commercialization rather than stall it.
- Keynote: 45 min
- Panel or fireside: any length
- Accelerator cohort: 2 hours
“I first heard Craig speak at a MedTech conference, speaking words which instantly resonated with me. […] He tells you what you need to hear, not what you may want to hear.”
Why Craig?
He has done the thing he is talking about.
Craig T. Ingram, MBA, CBT, is co-founder of Int'l Commercialization Growth Partners. He speaks from inside the industry, not from a stage circuit.
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Background
Twenty-five years in medical technology, from the sales bag to the boardroom, with an MBA in International Management and a degree in Bioelectric Technology & Molecular Cell Physiology.
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Commercialization experience
Advising CEOs since 2007. Part of the commercial teams behind SurgRx, Patton Surgical and Microline Surgical, later acquired by J&J, Stryker Endoscopy and Hoya.
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Healthcare & MedTech knowledge
Devices, diagnostics, biotech and digital health. He knows how hospitals, IDNs and value analysis committees decide, because he has sold into all of them.
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A different perspective
He tells a room what it needs to hear, not what it wants to. No borrowed motivation: named companies, real launches, and the ones that did not work.
- IAOTP Top MedTech & HealthTech Advisor of the Year, 2024
- Certified for inclusion by Marquis Who’s Who of America
- Years in medical technology
- 25+
- Advising CEOs since
- 2007
- Companies he helped build, then acquired
- 3
- IAOTP Advisor of the Year
- 2024
Inside or alongside
- Johnson & Johnson
- Ethicon
- SurgRx
- Patton Surgical
- Microline Surgical
- Starion Instruments
- Minerva Surgical
- Vivify Health
- Avel eCare
- Medela
Speaking reel
See Craig in front of a room.
A few short cuts from the stage. The full two-minute reel is available on request for event committees.
Book Craig T. Ingram
Bring Craig to your stage.
Tell us about the event. You will hear back with availability and all-in pricing within one business day.
What happens next
- Share event details
Two minutes on the form: date, city, audience, and what you need the session to do.
- Receive a proposal
A written proposal with format options and all-in pricing, back to you within one business day.
- Lock in the date
Contract, deposit, and a pre-event call to build the session around your theme.
Prefer to talk first? Book a 15-minute call.