Craig T. Ingram
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Craig T. Ingram, MBA, CBT · Keynote Speaker

Building the bridge between breakthrough technology and the people who need it.

Craig has spent twenty-five years getting medical technology adopted. On stage he shows healthcare leaders why most launches stall, and exactly how the ones that win get across.

Book Craig T. Ingram
Craig T. Ingram gesturing to the audience mid-keynote

  • Who I am

    A MedTech commercialization strategist with 25+ years inside the industry and three company exits behind him.

  • What I stand for

    “Uncommon people produce uncommon results.” Honest answers, real launches, no borrowed motivation.

  • Why it matters

    Great technology fails every year for commercial reasons. Audiences learn to see those reasons before they cost a launch.
Portrait of Craig T. Ingram
  • IAOTP Top MedTech & HealthTech Advisor of the Year, 2024
  • Certified for inclusion by Marquis Who’s Who of America
  • MBA International Management; BA Marketing; AS Bioelectric Technology & Molecular Cell Physiology

About Craig

Twenty-five years on the commercial side of medicine.

Background
Craig T. Ingram, MBA, CBT, is co-founder of Int'l Commercialization Growth Partners. He holds an MBA in International Management, a BA in Marketing, and an AS in Bioelectric Technology & Molecular Cell Physiology.
Personal motivation
Getting lifesaving solutions into the hands of the facilities, providers and patients who need them most. Every stalled launch is a treatment that did not reach someone.
Industry experience
From Johnson & Johnson and Ethicon to the commercial teams behind SurgRx, Patton Surgical and Microline Surgical, all three later acquired. Advising MedTech CEOs since 2007.
The challenge he names
Products get sidelined by regulatory demands, production surprises, or messaging that never attracts the market. Success is not a straight line. It is an ecosystem, and audiences learn to manage it as one.

Three talks. Three questions every commercial team is asking.

  1. Why do great products lose? The 70% Club Why great products lose, and what the survivors do differently.
  2. How do you get in when the front door is locked? Breaking Into New Markets The front door is locked. Somebody built a side entrance.
  3. What is really stalling revenue? A Sales Problem Is Not Always a Sales Problem Stop pushing the team harder. Go find the actual constraint.
Explore Craig’s perspective

Corporate event speeches & interviews

What your audience can expect.

Three signature presentations, each rebuilt around your event from a pre-event call. Every one closes on something the room can use.

Market Reality

The 70% Club

Why great products lose, and what the survivors do differently.

Craig opens with the number nobody in the room wants to be part of. Using two decades of launches — the ones that worked and the ones that did not — he shows why the best technology in the category regularly loses to the second-best, and what the winners were doing while everyone else was building.

Who it is for

MedTech and HealthTech conferences, executive teams, investor summits

Practical takeaway

Shortens the gap between clearance and revenue, and protects the runway it takes to get there.

Learning outcomes

  • Why clearance and a strong product guarantee nothing
  • The warning signs a launch is drifting, six months before revenue shows it
  • What separates the companies that get acquired from the ones that run out of runway
Request a keynote speech Keynote: 45–60 min · Breakout: up to 90 min · Board session: 60 min

Also available for

  • The Keynote Forty-five minutes. One argument. A room that leaves decided.
  • The Workshop The keynote, but your team does the work.
  • Panel & Fireside Unscripted, and better for it.
  • Host / Emcee Far more than reading the run-of-show.
  • Interviews & podcasts Media, podcast and press interviews on MedTech commercialization.

Frameworks & ideas

Two ways to think about commercialization that audiences keep using.

Every keynote is built on Craig’s own frameworks, developed across twenty-five years of launches. Select any component to explore it.

Explore the components

The 5-Point Framework

The Bridge Strategy Blueprint™

A five-point framework for driving uncommonly high levels of customer adoption, replacing the outdated go-to-market approaches most companies rely on with a focused, defensible path to revenue.

Point 1 of 5

Awareness

Use public relations in an uncommon way to create high levels of company and product visibility.

The ten support beams

The Bridge Strategy™

10 Support Beams for Effective Commercialization & Customer Adoption. Success is not found by following a straight line. It is an ecosystem, and every beam has to hold.

Download the audit (PDF)
  1. 01 Market Research

    Dig deep to identify a market need or desire, assess the competition and validate market fit.

    Ask yourselfWhich methodologies did you employ for your market research, and why?

  2. 02 Product Development

    Ideate a market solution, create the roadmap and build the product to market expectations.

    Ask yourselfCan you describe the market need your product addresses? How did you identify this need?

  3. 03 Regulatory

    Communicate with the U.S. FDA and all other country-based regulatory agencies early, to save costs and headaches during development and approval.

    Ask yourselfHow do you stay abreast of regulatory changes, and how are they integrated into your development process?

  4. 04 Production

    Ensure minimal to zero production line issues, knowing the avenues of contingency.

    Ask yourselfHow do you manage supply chain risks that could impact production?

  5. 05 Marketing

    Messaging, branding and PR should make the company stand out. Avoid bland marketing by taking smart risks with magnetic, customer-attracting creativity.

    Ask yourselfCan you describe the core message of your brand, and how do you ensure it resonates?

  6. 06 Sales Strategy & Implementation

    Train the team on what to say, how to say it and when to say it, to overcome buyer resistance.

    Ask yourselfWhat sales techniques have proven most effective for your team, and why?

  7. 07 Financing & Budgeting

    Secure adequate funding and a plan for growth. Understand unit-level economics to the exact dollar.

    Ask yourselfHow do you adjust your financial strategy in response to performance data or market changes?

  8. 08 Partnerships & Alliances

    Partner with non-competing companies and sell together into hospitals, surgery centers, physician offices and labs, creating the full ecosystem.

    Ask yourselfHow do you identify and select potential partners or alliances?

  9. 09 Post-Sale Support & Services

    Analyze, address and resolve after-purchase frustrations, creating lifelong, value-based customers.

    Ask yourselfHow do you define excellence in post-sale service and support?

  10. 10 Post-Market Analysis

    Evaluate the full product lifecycle, identify the current stage and know when to offer another product or line extension.

    Ask yourselfCan you share an insight from post-market analysis that led to a significant change?

Media & resources

Craig in action.

Stage footage, panels, podcasts and press, plus everything an event committee needs to say yes.

  • “I first heard Craig speak at a MedTech conference, speaking words which instantly resonated with me. His insights weren’t just words; they were hard-earned truths from someone who’s seen it all, from triumphs to pitfalls, across countless organizations. He tells you what you need to hear, not what you may want to hear, delivering astute advice backed by clear, logical professional reasoning.”

    Dr Stephen Smith · Regulatory & Quality Consultant, FCQI, Fellow of TOPRA, Elevate MedTech

  • “Craig came to Vivify Health and had an immediate impact with his work ethic and enthusiasm. I was really impressed with his outside-the-box thinking. The best part was the effect his efforts had on his fellow sales people — the entire team started thinking and sharing new ideas. If you are looking to reenergize your team this guy would be a great person to bring in.”

    Michael E. Banesse · Vice President of Commercial Sales, BETTRAI

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